Now is the time to launch that brand! As you may be out of a job or realizing you can work from home and have the life you want, that brand that's been on your mind may be calling your name to launch. You have the dream and the opportunity, but maybe you aren't sure where to begin. Here's why 2021 is your year to launch that brand and how we can help you get there.
Economic Downturns spur new business
Most of your favorite companies today came out of the 2008 crisis: Airbnb, Uber, Slack, and Reformation to name a few. This is because these are times when consumer habits change drastically. Think about how much more you are wearing sweatpants, or your need for protective clothing options. Being up to date on what is needed will help you to launch with success. What will your customers need moving forward and how can you provide that for them to live the life they dream?
Factories Need Business
The COVID lockdowns brought many cancelled production orders as brands scrambled to reduce their inventory and prepare to ride out the horrible retail year. Sadly, this left factories carrying the brunt of the blow. Factories quickly pivoted to making PPE in April to stay in business and serve their community and now they are looking for new business. You may find more flexibility on minimum orders right now to get in and grow with a factory. If you need a tech pack or other product development first, apply here. If production is totally new to you, we recommend taking Production Pro so you are prepared for what's ahead.
Don't Go Into Debt
Launching a brand can easily cost $10,000 - $25,000! But rather than go into debt, you may want to first consider crowdfunding. You may think of it as Kickstarter. Crowdfunding is often the best way to launch because you are proving a product/market fit and getting pre-sales before you ever spend a penny in production. This mitigates going thousands of dollars in debt for products that no one wants to buy.
However, no money is free and a successful crowdfunding campaign takes work and a smart strategy. Ensure you are doing it right by shopping our crowdfunding course to do this the right way and get the $10-25k you need to launch this year.