The 5 Foundations of Sustainable denim
What if we all clean up our own mess? That’s our motto at MUD Jeans, the first and only
circular denim company. What does sustainable denim mean? Well, it’s quite broad, true, but the five points below should be convincing enough to explain how we do things in this thrilling Dutch growing company.
This is about designing products with the end of their life in mind and hence making the raw material easily re-usable. For jeans, tiny and seemingly insignificant details can make a difference. For example, we got rid of the leather label most brands use because it’s just an extra step (and a pain in the...) in the recycling process. So if it’s useless, and a barrier to recycle, let’s just get rid of it right? That's how we like to think, at MUD Jeans, keep it simple, put everything into question to see if we can improve it, and make it as simple as possible.
Instead of launching a new collection every two weeks, we try our best to make timeless jeans which you can keep forever (well, almost forever). Of course, we are still innovating and looking for more sustainable fabrics, but we want to keep styles simple. In this dynamic, we also offer a repair service, in order to make our jeans last even longer. Because we think landfills are full enough, and we don’t want to make the huge pile of worn out garments lying there even bigger.
From the cotton field to your wardrobe, the process of making clothes seems very long and opaque, right? At MUD Jeans, we are working on this to make it as simple and transparent as possible. Doing so, we can be sure that working conditions all along the supply chain are decent, and we also have a very clear picture of our impact on the environment. You can learn more about our factories and processes online.
Lease Your Jeans
You need to get dressed, but you don’t need to own your jeans, do you? Then you can just lease them instead! The idea behind the Lease A Jeans program is that we want to remain the owners of the raw materials, which mainly means that we are responsible for the end of life of the product. In this way we make sure that we clean up our own mess, and don’t ask somebody else to do it. How does leasing a jeans work? You basically pay a subscription fee to become a member of our program, and then you pay 7,50€ a month for 12 months. After a year, you can switch for a new pair or just keep your jeans if you still like them. This is the best solution we found for you to always wear neat jeans without creating extra waste. Guilt-free fashion.
Recycle & Upcycle
You may wonder why we try so hard to remain the owner of the raw material, actually we have a very good reason to do so: old jeans are valuable to us! The first thing we can do with old jeans is recycling them. We work with a factory in Valencia, Spain which tears old jeans apart to make new yarn out of it. We can’t make jeans from 100% recycled cotton yet, so we have to mix this recycled cotton with virgin cotton; but we can use up to 40% of recycled cotton to make new jeans, which is pretty innovative.
The other solution is to upcycle the jeans. If the jeans are completely worn out, we fix them, customise them on demand, and sell them as vintage jeans. This is another way to make the product lifecycle a bit longer and to make the best of our wonderful jeans.
That’s it, you now know everything about being a sustainable denim company. If you want to learn even more (it’s possible I swear), come and visit our website. You can read about our factories, our recycling process, shop and lease jeans, and much more!
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