Taking on new brands is a lot of work for a factory because it is labor intensive. Product development alone can take months and yields very low profit margin. Garment factories working with emerging brands can spend a lot of time setting up this new working relationship hoping your brand will become successful and grow with them, but that is not always the case. In fact, most new brands reach out with a gmail account, no tech pack, and no idea what production costs or how long it takes. This is why many garment factories are reluctant to work with emerging brands. Here's how to get the attention of any new factory.
Use a Business Email
You don't get a second chance to make a first impression, especially online. To start off on the right foot you want to nail the inquiry email. Before you reach out to a factory set up your professional brand email account. Even it is email@example.com it'll appear more professional than firstname.lastname@example.org.
Cast Your Vision
In three sentences or less introduce your brand: what do you sell, who's your customer, the problem you solve for them. Then in one sentence, where would you like to grow this brand? For example: We will sell direct to consumer through eCommerce as well as a mixture of retailers in the New York City region. This shows you have a good foundation for your brand as well as a plan to scale.
Create Seasonless Pieces
One of the biggest problems garment factories face is seasonal demand. Most brands are placing orders for a Spring/Summer or Fall/Winter delivery and ethical factories have to decide to either temporarily employ people for the rush, or foot the bill for the extra labor in slow seasons. By focusing on seasonless pieces you can become a desirable candidate by ordering in off seasons which helps factories employ their full staff.
Provide the garment factory with everything they need up front. Reaching out with all necessary information (like tech packs, desired price and quantity), having reasonable expectations (delivery dates and price), and staying as professional as possible will make the best impression on your factory. Taking our production course helps!
When you work with an ethical factory, every production order creates sustainable employment for people around the world. You have a vision for serving your customer and solving their needs while making a positive impact for people and planet. Finding the perfect garment factory is the first step and we want to help you get there. Our Ethical Manufacturing Platform launches this week, join the waitlist today to get launch day pricing!
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