Written by Soko
Sit down with ethical fashion brand Soko and learn how they are pioneering ethical fast fashion and what that could mean for you.
We are Soko
A jewelry brand leveraging design, technology and innovation to change the fashion industry for good. What this actually means to us as a brand is that we are pioneering ethical fast fashion- pairing real time demand with on-time production. While it feels counterintuitive to pair those words together, we believe that challenging positive tensions enables us to create a very unique positioning in the market, all the while evolving the concept of what ethically produced goods look like. Our business model seeks to empower the global south by way of heritage artisan techniques and the power behind the mobile phone; our artisan community is less a group of impoverished individuals but rather a cohort of entrepreneurs seeking to leverage their skills in the global marketplace.
What we believe
This philosophical shift stems from two key elements that are intrinsic to our work at Soko-
1 | The individual producing your jewelry is an entrepreneur and need not be looked at as someone who is simply “working” as means to get out of poverty
2 | Great design does not need to be compromised because it is being made with heritage techniques and materials in a foreign place.
These two elements have contributed to our success in myriad ways but mostly because we are now connecting two disparate pieces of antiquated supply chain systems and placing the customer at the center of each of those.
So how is it ethical fast fashion?
The customer is requesting more newness, more chic, time relevant styles and with that, we can look to our artisan entrepreneur network via their mobile phone to drive that demand within a two-week period. Within a two week time frame Soko is designing, creating and shipping out product. All ethically produced across the value chain, within the workshops of our 2,100+ artisan entrepreneurs and produced using sustainable materials such as, upcycled brass and horn.
Thus, the union between creator and consumer is much more connected and apparent which is truly the ongoing mission of ethical fashion. We’ve exaggerated this connection in such a way where the consumer can more frequently meet with the creator thus the development of ethical fast fashion. Soko hopes to pilot this model in other countries such as India and Rwanda for the growth of our product line from home to fine jewelry. Our mission will remain the same, creating beautiful, trend driven products ethically and sharing them with a diversity of audiences.
To learn more about Soko and shop their line, attend our Fashion Revolution Day event in NYC April 24th! Not in NYC? No worries, follow along our Instagram live to get all the action.