The Coronavirus pandemic has caused many sustainable fashion brands to halt or pivot their operations. With the increased need for essential resources, companies have stepped in to produce supplies and aid those in need. Whether it is masks, hospital gowns or donations to various charities, sustainable brands are doing their part. Here are 10 sustainable brands helping during COVID-19 that can inspire you to do the same.
LOEWE is donating 100,000 surgical masks to the Spanish Red Cross. The company is also producing non-surgical masks in their Getafe factory, which they will distribute to volunteer workers, LOEWE employees and their families. LOEWE will also be donating 40 euros to educational projects for each product sold in the Paula’s Ibiza fashion collection between April and August of this year.
Mulberry has donated 15% of their UK digital sales from March 23-April 24th, through the National Emergencies Trust. The company has raised a total of 75,000 euros for donation. NET will distribute funds on behalf of Mulberry, to various charities and communities in need. The brand has also begun producing scrubs and sanitary equipment for Britain’s National Health Service. They are expecting to produce more than 8,000 hospital gowns in the coming weeks.
Nanushka, a sustainable brand designing out of Budapest, is working with their manufacturer to create and distribute reusable protective masks. Each mask is produced from deadstock fabric and will be donated to key organizations. Nanushka will also be giving out masks, free of charge with online orders.
Rag + Bone
Rag + Bone has manufactured masks from upcycled materials. For each mask purchased, Rag + Bone is donating $5 to City Harvest, an NYC organization that provides food for those in need.
The Upcycle Foundation
The Upcycle Foundation is a nonprofit, based in Miami, that encourages creatives to produce through reusing textiles. The organization has recruited local seamstresses, who have lost their jobs during the pandemic, to produce masks from incorrectly printed t-shirts.
Selva Negra is an ethical and sustainable fashion brand based out of Los Angeles, California. The company is currently offering masks for donation and to the general public for sale. Selva Negra will donate one mask to healthcare workers around the country for every five masks sold.
Rachel Craven is a sustainable fashion brand, curating pieces from European linen and low impact dyes. Their 100% linen face masks are reusable and sewn in downtown Los Angeles. For each mask sold, Rachel Craven will donate a mask to 1736 Family Crisis Center, who provide support to victims of domestic violence, human trafficking, homeless families and more.
Hyer Goods hand-crafts their products at a female-owned factory in India. Their products are all about upcycled fashion, including their masks for sale. And to pivot quickly during this time, their masks are made in the USA. For each mask sold, one mask is donated. During the month of May, a portion of their proceeds went to No Kid Hungry.
Sanctuary is an eco-friendly fashion brand donating masks to organizations in need with each purchase of a mask through their site. For consumers they have begun to sell stylish gloves with a special anti-microbial coating that lasts up to 50 washes to keep your hands covered but cut. They are also working to produce over 5 million N95 masks to support the medical community.
Hanna Andersson, a sustainable kids clothing brand, is providing pajamas to medical staff and patients at various cities across the country. The brand is also partnering with Baby2Baby, an organization that is providing necessities to children and families affected by COVID-19, especially those within the foster care system.
Even in crisis there are many ways to get creative to make sales and help others at the same time. This year has taught us how to do just that and we are inspired by these brands and the many others who have stepped up to fill that gap. If your brand plans were affected by COVID-19 please take our State of Fashion Post COVID survey to help us gather data on where we are as an industry and the direction we are trying to go so we can better equip each other to come out of 2020 stronger.
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