One of the biggest areas fashion is working to be more environmentally friendly is through textile science & innovation. Leather from pineapples, jeans from plastic bottles, it’s pretty crazy to watch as the industry is innovating. But, while that develops, one of the easiest areas to start dipping your toe in sustainable fashion now is through digital printed textiles. Here’s why it’s eco-friendly and where to find it.
What’s Wrong With Traditional Textile Dyeing?
One of the biggest culprits to fashion’s negative environmental impact is in water waste. Reformation estimates that it takes 900 gallons of water to make one pair of jeans. First, cotton has to be bleached and cleaned (lots of water), then once it’s woven into denim it has to soak in a dye bath to be colored and then go through extensive washing to get it clean again (lots more water) until it’s finally ready for garment production.
Why is Digital Printing Green?
Just like the invention of email eliminated unnecessary copies, memos, and mail, digital printing is eliminating water waste by dying and printing fabrics. By creating your desired color and print for your textiles digitally, you can transfer the design directly to the fabric, no water needed. Well, to be fair the cotton is still bleached and dyed, but it’s at least step one to taking control of a bigger problem.
Where Do I Find It?
Launching this season is Avanprint USA at the TexWorld USA & Apparel Sourcing USA Trade Show in New York City. The show is July 17-19th, 2017 and is a great way to find your suppliers for printing, fabric, manufacturers and more. Plus you can come see us! THR3EFOLD will be set up at Resource Row to answer your questions and get you connected to an ethical fashion community. In case you’re skeptical, here’s 5 reasons why you should attend Texworld USA.
Register here today and email us to set up an appointment to meet at the show and discuss your manufacturing needs.