Big brands get the brunt of the blame when it comes to environmental problems in the fashion industry. And if you’ve ever worked in one, you know why. Creating endless products, wasting resources for last minute design changes, and only a few with the power to change strategy. It’s no wonder smart people leave to go make a difference elsewhere. We’re here to tell you, there’s hope where you are! Here’s how big brands can be more sustainable this week.
Fabric, Fabric, Fabric
Big brands all have something in common, lots and lots of leftover fabric, usually sitting in China. They write a check for several thousand dollars, call it a loss and trust their factory to never uses it elsewhere. What a waste of time, money, and resources?!
Why Spend Money When You Can Make Money?
THR3EFOLD works with big brands to broker custom deals, selling their fabric liability to a smaller brand who needs it. We work on a case by case basis because if your fabric is in China, we’d like to find a brands who’s also producing their to keep shipping local. Furthermore, you likely have fabric liability that isn’t intellectual property i.e. your custom designed fabric. And guess what? Solid colors, basic stripes, and polka dots are classic and many brands are sourcing them already.
Sustainability is Getting a Crackdown
Big brands are finally seeing the financial benefits to being more sustainable. They spend less! In addition, governments are starting to crackdown on the waste they allow commercial spaces to have. #praise. Business of Fashion listed Sustainability as one of the top 10 trends for fashion in 2018. So, let’s take advantage of this opportunity.
Big brands have the power to make massive change in the industry through small decisions due to their size and spotlight. We know it can seem disheartening when many big brands have passionate people siloed off from any real decision making, let alone department by department where they can communicate and grow better together.
Apply here to give us an idea of your fabric liability you need to sell and we can get you help you present to your VP a great opportunity to lower your IMU’s, make back some of that initial investment, and increase your brand’s sustainability.