Deadstock fabric became a popular sustainable fashion resource a few years back as Reformation grew in popularity and educated the masses on the opportunity of using leftover fabric for sourcing. In fact, your desk is probably situation right against bins of old rolls of fabric, cute if it weren't for all the fluorescent lighting. Deadstock fabric often comes from large fabric minimum orders from mills and not as much product made that season. The good news is, since it wasn't made into clothing it is primed for new life now. However, many brands struggle to find ways to use it since it's often deadstock fabric is too small a quantity to turn into a new product you can sell many units of, hence why it's leftover. Here are some creative ways fashion brands can use deadstock fabric no matter how small the yardage.
Many brands took to making masks in 2020 to meet customer demand and stay in business. But this is actually a genius way to use deadstock fabric since masks require such a small amount of fabric, you can make many from the fabric you already have. Thinking through similar small items like hair scrunchies and travel bags can serve the same purpose.
Extra gift with purchase
Brands that include gifts with purchase make customers feel luxurious and special. If you have deadstock fabric that can be turned into dust bags or travel carry bags adding this to your purchases over a certain amount can increase the loyalty of your customers. Have fabric that is way too small? Could it be turned into a cleaning cloth for sunglasses and glasses? Get creative with ways you can find a use for your deadstock fabric while improving your customer's experience.
Sustainable brands have a lot more to think about then just how the clothing is made. Packaging is also a key component of making your brand more sustainable. Instead of wrapping your product in bubble wrap, consider using deadstock fabric for a more luxurious packaging option. This Japanese tradition of gift wrapping, called furoshiki , makes for beautifully wrapped product using deadstock fabric that your customer can use again and again.
Take these ideas and begin building on them. Using deadstock fabric can be useful to your brand in several ways because you are using materials you've already invested in, increasing your customer's experience, and becoming more sustainable. If you want to buy or sell deadstock fabric you can check out our free Deadstock District Facebook group today.
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