It's not uncommon to learn about the problems in the fashion industry and be compelled to make it better for people and planet. But starting a brand requires a lot of work, flexibility, patience, and most of all beautiful, quality product that people want to buy. Getting to this point is challenging and often unclear, so we try to feature brands who are doing regularly so you can get a peak behind the scenes of what it feels like and what challenges to expect. Here's a look into the Canadian based brand Poème Clothing and our interview with Founder, Connie Howes.
Join us for the launch of Ethical NYFW, an event bringing the conversation around the social and environmental issues in fashion to the main stage during New York Fashion Week. We are partnering with human trafficking organization Who They Are and Arlo Hotels for a 4 day pop up shop and party and we cannot wait to kick it off. But that's not all we are celebrating...
Due to the nature of our business, we spend a lot time reading and talking about sustainable fashion. We even have some great sustainability leaders speaking at all four of our fashion revolution week events. So it's encouraging when we pause for a second and lift up our eyes to see other industries tackling areas of need in our planet too. That's why we were so excited to partner with two fantastic sustainable spirits brands for our upcoming Panel & Pop Up Event in NYC. Interested to see what happens when your cocktail cares? Read on.
Tanya Donahue, CEO + Founder, Mango + Moose
Ethical. Sustainable. Socially Conscious. These may be buzzwords today, but the importance lies in their meaning. As social entrepreneurs, we are creating a new culture for today and tomorrow. At Mango + Moose our mission is to support artisans in developing nations through business and empowerment, and it is something we receive abundant praise for. However, praise doesn’t necessarily translate into sales, so it's vitally important you are smart with how you launch and grow your brand. Here's the 5 lessons I learned when starting my ethical fashion brand.
Photo credit: nextshark.com
As millennials have flocked to big cities to build their career and raise families they are dealing with a different problem than their parents did, much-less-space. Many of us grew up in big suburban houses filled to the brim with stuff, with the mentality that we needed more space, not less things. So when we moved to these tiny city apartments, it was only a matter of time before something had to give. So in 2014, when Marie Kondo's The Magic Art of Tidying Up book was released it created quite the sensation. In droves, city dwellers began massively embracing minimalism, which only magnified the simultaneous movement happening around conscious fashion sparked from the Rana Plaza collapse that had occurred just a year prior. This incredibly woke generation had, had enough.
Now, she is back and out for the masses. Our team has loved watching Marie Kondo take on middle America in Netflix's Tidying Up. Minimalism is a practice everyone on our team already practices and we are so excited to see it hitting main street America. Here's the THR3EFOLD team's favorite takeaways from Marie Kondo's Tidying Up movement.
By Rebecca Ballard, Founder & CEO, Maven Women
After years of experience in law, advocacy, and nonprofit management I was propelled to start Maven Women for two reasons. First, I had been a frustrated consumer for over a decade, as I couldn’t find clothes that matched my values, vocation, and aesthetic (i.e., timeless, elegant, urban, and professional). Second, I dreamed of a different kind of company that spoke to the millions of women who share this aesthetic where clothing is created to honor them as well as people and the planet. But dreaming and doing are two different things. Here is how we practically run a socially conscious fashion brand.
One of the biggest things we try to educate brands on, is that sustainability is a journey, your ethical sourcing is a journey. The place where you launch your brand on day 1 is just the first step to building a brand for people, planet, and profit. One of our favorite brands who exemplifies this journey most is Mara Hoffman, who has slowly grown her business to be a leader in sustainable fashion one decision at a time. Last week we had the privilege of attending the launch event of their latest sustainability initiative Mara Hoffman: Repaired and Renewed in partnership with The Renewal Workshop. Here's our conversation with the team and what you can takeaway for your own sustainability journey as well.
By Jessica Kelly, Founder & CEO, THR3EFOLD
I won't lie, one of my favorite things about living in New York City is the constant rubbing of elbows with creative go-getters looking to make their mark on the world. There's always a store or restaurant opening, brand launch, or interesting panel to attend. The hard part is making space in your calendar to attend them all. Last Friday, I got to meet our newest brand members, Finn and Tasha, the founders of the newly launched brand Requin at their SS19 presentation in the Financial District. Here's my interview with Co-Founder and Designer, Finn.
Well the holidays are here again and with as much as you have on your plate building a brand, you probably want your holiday shopping to be as easy and impact driven as possible. Fortunately, there's a great way for you to do both with Shop For Good Sunday.
All photos provided by Mela Artisans
Here at THR3EFOLD, our team is very passionate about creating opportunity for people in the developing world. We are convinced, through our personal travel experience, that providing stable, good jobs is the best way to change lives, communities, and nations for the future. We sat down with Rebecca Travis, Assistant Designer at Mela Artisans to learn why they too have put all their eggs in this basket and how they're doing it. Learn about their economic development through artisan jobs here.