Levi's estimates it takes 998 gallons of water to make one pair of jeans. This is crazy. The process of making denim is notorious for a massive waste of water, excessive chemical use, and little use of recycled material. But here's how one company is using technology to produce denim with one glass of water.
By Michael Menninger, Founder & CEO, Far From Lost
Brands come to us all the time looking to source deadstock fabric and be more sustainable, but then they stop short when they realize they cannot find the exact fabric they want. The biggest problem with our current design model, is when you come up with the product idea first, you have to then source new fabric to fit the exact vision you have in your mind. This perpetuates our massive waste problem in the fashion industry. To be more sustainable you have to design differently. By using design thinking you can design FOR deadstock fabric and still build a successful sustainable fashion brand to scale. Here's a real life example of how one man did just that with the brand Far From Lost.
Thanks to the success of Reformation, deadstock fabric is a hot topic in the fashion industry right now, and for good reason. Pre-consumer textile waste is at an all time high as is (finally) the conversation around fashion's negative impact on the planet (duh). But there's a MASSIVE problem in deadstock fabric really getting a chance to reduce textile waste and it's this: you are designing wrong for deadstock fabric. We promise you will love this - let's dive in.
By Addison Martin, Brand Coordinator, THR3EFOLD
If you’re someone who is looking to start an ethical and sustainable fashion business, take your business in a more conscious direction, or just want to dip your toe in to learn more, here' some free resources you might want to check out.
By Nicole Adalmo, The Natural Edition
The Natural Edition is a collection of elevated basics created for the conscious consumer. From the start, our mission was to do things that we believed were better: materials sourced sustainably, manufacturing that does not harm people or the planet, quality that lasts, and products designed to make you feel good.
For sourcing, we were able to find suppliers and manufacturers that only worked in the sustainable and ethical space and they were a big help guiding us on our product development. However, when we began to assess our shipping strategy, we hit a dead end. The only option our suppliers had was a plastic polybag. They had not been able to solve this problem, so we got to work researching truly sustainable options for packaging, and here's what we found.
By Kristi Soomer, Founder & CEO, Encircled
Editor's Note: We help founders everyday make smarter decisions to grow their fashion brand into an ethical, sustainable, profitable business. A part of equipping founders with these skills is to tell the genesis stories of the already successful fashion brands shifting norms in the fashion industry for people and planet. Here is the story of beloved ethical and sustainable fashion brand Encircled. As usual, it started with a problem.
One of the biggest things we try to educate brands on, is that sustainability is a journey, your ethical sourcing is a journey. The place where you launch your brand on day 1 is just the first step to building a brand for people, planet, and profit. One of our favorite brands who exemplifies this journey most is Mara Hoffman, who has slowly grown her business to be a leader in sustainable fashion one decision at a time. Last week we had the privilege of attending the launch event of their latest sustainability initiative Mara Hoffman: Repaired and Renewed in partnership with The Renewal Workshop. Here's our conversation with the team and what you can takeaway for your own sustainability journey as well.
You've gotta have a little respect for companies that put their money where their mouth is. Since 2015, H&M has been dolling out 1 million euros to 5 lucky recipients who they've deemed innovators in pushing forward sustainable fashion. The leaders emerging as winners never fail to blow your mind with untapped possibilities. Here are the winners for 2018's Global Change Award.
Big brands get the brunt of the blame when it comes to environmental problems in the fashion industry. And if you’ve ever worked in one, you know why. Creating endless products, wasting resources for last minute design changes, and only a few with the power to change strategy. It’s no wonder smart people leave to go make a difference elsewhere. We’re here to tell you, there’s hope where you are! Here’s how big brands can be more sustainable this week.
If you work in fashion production or design, odds are you have loads of fabric lying around your office. Multiply that by every brand on this planet and it’s no wonder textile waste is one of the largest contributing factors to the fashion industry’s waste problem. Well we are here to help. Here’s the quick and easy checklist to sell your fabric liability today.