 With mounting pressure to show your green credentials it can be tempting to seek out sustainability certifications purely to satisfy consumer demand. But this is a band-aid approach to sustainability and does little to address the deeper issues at play. Like all things in life, if you are truly committed to sustainability you will need to work hard at it. Here are a 5 steps you may like to take prior to seeking out certifications to ensure that your brand is genuinely committed to sustainability.
 Sustainability is the new buzzword in fashion, and sourcing professionals are in a key role to drive sustainability. But what does sustainable sourcing look like? And how can it be built into your sourcing practices? Let’s take a closer look…
 Did you know that over a quarter of household waste generated in the US is from packaging, much of which comes from online purchases. With retail e-commerce sales in the US expected to increase by a staggering 50 percent in the next four years it's time to rethink packaging. Many companies claim to offer ‘sustainable’ packaging solutions, but what exactly is sustainable packaging and how do you choose which is right for you? As with most things in sustainability, there is no easy answer. Let’s take a look at three types of sustainable packaging options currently available, remembering that although not perfect they are a step in the right direction.
 Continuing last week's blog post (Why Supply Chain Transparency Is Important Beyond Tier 1), we are breaking down 5 practical things you can start doing to improve transparency in your supply chain.
 We often hear that brand transparency is the solution to fixing the fashion industry. The problem is practicing transparency doesn't mean you are actively improving your standards just like not being transparent doesn't necessarily mean you are hiding something. Here's why brand transparency alone, won't make the change we need to create a better fashion industry.
 Did you know that one garbage truck full of textiles are landfilled or burned every single second? Waste is a huge problem in today's fashion industry and the scope of the problem can feel overwhelming. The problem may seem too big to tackle but there are many small things you can do today to take action.
 Garment production uses a surprising amount of water. But maybe not so surprising when you consider it requires growing crops, ginning/spinning fiber, dyeing that fiber, printing patterns in addition to the wash of the garment after construction. However, there are factories who practice sustainability and have found alternatives that won't use as much water as traditional manufacturing. Here's how those factories save what and what they use instead.
 As 2021 comes to a close, it's time to reflect on what you've accomplished and what needs to be done in 2022. Pushing towards sustainability takes a lot of planning ahead of time, so it's crucial that your brand is looking into the future now because when you fail to plan, you plan to fail. Here are some of the goals you should be working towards, and how to do it.
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