It's not uncommon to learn about the problems in the fashion industry and be compelled to make it better for people and planet. But starting a brand requires a lot of work, flexibility, patience, and most of all beautiful, quality product that people want to buy. Getting to this point is challenging and often unclear, so we try to feature brands who are doing regularly so you can get a peak behind the scenes of what it feels like and what challenges to expect. Here's a look into the Canadian based brand Poème Clothing and our interview with Founder, Connie Howes.
The holiday shopping season is the most important time of year for building sales and brand awareness. We are 2 weeks to Thanksgiving and 6 weeks to Christmas which means it's now go time for getting into gift guides and holiday press. Have you started pitching press yet? You better be. Here's how to secure press for holiday shopping.
"According to the Ocean Conservancy, in less than 10 years, scientists predict there will be 250 million metric tons in the ocean and by 2050, there will be more plastic in the oceans than there are fish" (Independent). You may hear about our global plastic epidemic on a daily basis, but do you actually know what you can do about it beyond carrying around metal straw? Sustainable business can feel a lot more overwhelming since the consumer side of the conversation is more common, but that doesn't mean that sustainable business solutions don't exist. To make it easy, we've put together a sustainable fashion brand checklist for you to be plastic free in 2020.
Building a brand is exciting and has lots of twists and turns. Step behind the scenes of ethical fashion brand Poppy Row to see how the Founder Crystal Cave went from an idea (half naked in a bathroom) to launch to serve all sizes with modular staples that work for every facet of life.
It can be hard to spend money in the early days of your business. Every dollar counts and there are so many things that demand your money it can seem overwhelming. So hiring a business coach is just more money down the drain right? No. Do not underestimate the opportunity cost you are sacrificing by "saving a few dollars" verses investing now for bigger gains later. Here's 6 reasons you should hire a business coach for your fashion brand and a few coaches that might be good.
We speak with brands everyday trying to grow their business so we've gotten pretty familiar with the struggles all brands face to go from launch to success. Since those struggles are all the same, we've created 4 powerful courses to give the best top-line strategy you need to quickly learn, execute, and grow your business. Which course is right for you?
When you start a fashion brand, you feel pulled in a million directions and it's easy to get "busy" rather than effective with your daily efforts to grow your business. To make it easier for you, we've narrowed down the key areas that drive your business growth so you can block out chunks of your day for the areas that will drive the best results for your business.
Check out our video teaching series to help you grow your fashion brand for people, planet, and profit. Today we discuss the top 5 rookie mistages made by new fashion brand startups. Listen and learn so you can launch your business the right way.