Taking on new brands is a lot of work for a factory because it is labor intensive. Product development alone can take months and yields very low profit margin. Garment factories working with emerging brands can spend a lot of time setting up this new working relationship hoping your brand will become successful and grow with them, but that is not always the case. In fact, most new brands reach out with a gmail account, no tech pack, and no idea what production costs or how long it takes. This is why many garment factories are reluctant to work with emerging brands. Here's how to get the attention of any new factory.
Creating a product takes work and improving your people and planet standards as you grow is even harder. In fact, so much goes into this process, that it is very difficult to figure out how to communicate these standards to your customers. Here are 5 places that you can communicate your ethical sustainable standards easily.
When it comes to sustainability the increased cost really lies in the fabric, the most expensive part of your product. Today we breakdown the cost of a garment and point out areas you can consider to be more ethical and sustainable. Ready to be pro? Let's go.
Instagram Reels and Tik Tok are the most popular forms of social media right now. You may have been watching from the sidelines, unsure how to use Instagram Reels for your brand's social media, but the reality is Reels are the best way to grow your engagement on Instagram right now and it's recommended to post them at least twice a week. But Reels can be tricky when you first begin, so here are some ideas for using Instagram Reels for business.
Part of owning a brand is taking into consideration what everything is going to cost. Budgeting for these costs helps for you to be ahead of the curve and make a sustainable profit. One of those costs that is often overlooked is import taxes and freight fees. Import taxes and freight fees effect the price that you charge a customer so it is important that you keep these low to be a competitive brand.
Communicating brand standards is one of the hardest things for conscious brands to accomplish. This is because one million decisions go into creating an ethical sustainable product - how do you whittle that down into one palatable message conscious consumers can easily understand and support? But it's important to figure this out! Communicating your ethical sustainable brand standards with your customer builds trust and makes you stand out from the competition. Here's some tips to achieve this.
Now is the time to launch that brand! As you may be out of a job or realizing you can work from home and have the life you want, that brand that's been on your mind may be calling your name to launch. You have the dream and the opportunity, but maybe you aren't sure where to begin. Here's why 2021 is your year to launch that brand and how we can help you get there.
By Krystal De Lisi, The Edit Advisory
It's happening. Consumers no longer want to be associated with brands that are harmful to the planet and to people and brands are responding. However, balancing price with ethical sustainable fashion standards is a real challenge. It is inevitable that paying workers a fair wage and sourcing eco-friendly fabrics will play a role in the overall cost of your product. So how do you produce your product, balance the budget, and stay true to your values?
There are a few email marketing platforms out there so when you launch your fashion brand it's easy to be unsure which platform is best for you. We've used Mailchimp, Hubspot, and now have switched to Flodesk for our email marketing. Each have their merits but here's the reason we made the switch to Flodesk and you might too.
So, you’re starting a fashion brand. There are a lot of factors that contribute to the success of your brand so it’s important to know where to start and where to focus your energy, because it’s easy to get overwhelmed. Here are 5 proven hacks for building a successful fashion brand: