Creating a product takes work and improving your people and planet standards as you grow is even harder. In fact, so much goes into this process, that it is very difficult to figure out how to communicate these standards to your customers. Here are 5 places that you can communicate your ethical sustainable standards easily.
Instagram Reels and Tik Tok are the most popular forms of social media right now. You may have been watching from the sidelines, unsure how to use Instagram Reels for your brand's social media, but the reality is Reels are the best way to grow your engagement on Instagram right now and it's recommended to post them at least twice a week. But Reels can be tricky when you first begin, so here are some ideas for using Instagram Reels for business.
Communicating brand standards is one of the hardest things for conscious brands to accomplish. This is because one million decisions go into creating an ethical sustainable product - how do you whittle that down into one palatable message conscious consumers can easily understand and support? But it's important to figure this out! Communicating your ethical sustainable brand standards with your customer builds trust and makes you stand out from the competition. Here's some tips to achieve this.
There are a few email marketing platforms out there so when you launch your fashion brand it's easy to be unsure which platform is best for you. We've used Mailchimp, Hubspot, and now have switched to Flodesk for our email marketing. Each have their merits but here's the reason we made the switch to Flodesk and you might too.
We get a lot of new brand inquiries to go into production for the first time. We love helping new brands launch, but we see one commonality with almost all of our new brand inquiries. They are missing the key item that they should have before they approach a factory. Here's what you need for a ready made garment factory inquiry.
So, you’re starting a fashion brand. There are a lot of factors that contribute to the success of your brand so it’s important to know where to start and where to focus your energy, because it’s easy to get overwhelmed. Here are 5 proven hacks for building a successful fashion brand:
One of the most important aspects to consider when launching a fashion brand is how it is going to be funded. The average cost to start a fashion brand is around $20,000, product development alone is $5,000, so without personal wealth, your options are loans or investment. A loan puts you at risk of severe debt if your brand goes belly up. Investment gives up control of your company, and without a wealthy network may not even be a viable option. The best option to avoid these problems and get the funding your brand needs is to start a crowdfunding campaign.
Nationwide lockdowns have forced fashion brands to go digital to grow sales. According to HRC Retail Advisory, two major global trends have happened during the pandemic: increase in media consumption and a decrease in advertising spending. Facebook has seen a 70% increase in usage on all of its apps as consumers have turned to social media to keep them entertained, connected and informed.
It’s easy to see the many negative effects COVID has had on the fashion industry as retail and factories have shut down leaving millions unemployed. However fashion, a notoriously slow and labor intensive industry, is now being forced to go digital fast to overcome travel bans and increase speed to market. This shift could change the face of the production process, making it easier for teams to work together, regardless of distance. Here’s how you can communicate with your factory online and keep your production running right from your couch.
The entire world has been turned upside down due to the Covid-19. Industries have been put on pause and the future seems uncertain. Fashion weeks are going digital and the normal flow of the fashion world has stopped. Designers have had to shut down their workshops and their production has totally shifted. However, some think that there is a silver lining to this pause. The CFDA has urged brands to skip the resort season. Some brands have halted their fall season as well and are getting rid of excess stock. This means lower waste and consumption which is positive in a sustainability sense. Designers have been focusing on what they can do during this time to make a positive impact and it's rebooting their creativity.