There are a few email marketing platforms out there so when you launch your fashion brand it's easy to be unsure which platform is best for you. We've used Mailchimp, Hubspot, and now have switched to Flodesk for our email marketing. Each have their merits but here's the reason we made the switch to Flodesk and you might too.
We get a lot of new brand inquiries to go into production for the first time. We love helping new brands launch, but we see one commonality with almost all of our new brand inquiries. They are missing the key item that they should have before they approach a factory. Here's what you need for a ready made garment factory inquiry.
So, you’re starting a fashion brand. There are a lot of factors that contribute to the success of your brand so it’s important to know where to start and where to focus your energy, because it’s easy to get overwhelmed. Here are 5 proven hacks for building a successful fashion brand:
One of the most important aspects to consider when launching a fashion brand is how it is going to be funded. The average cost to start a fashion brand is around $20,000, product development alone is $5,000, so without personal wealth, your options are loans or investment. A loan puts you at risk of severe debt if your brand goes belly up. Investment gives up control of your company, and without a wealthy network may not even be a viable option. The best option to avoid these problems and get the funding your brand needs is to start a crowdfunding campaign.
Nationwide lockdowns have forced fashion brands to go digital to grow sales. According to HRC Retail Advisory, two major global trends have happened during the pandemic: increase in media consumption and a decrease in advertising spending. Facebook has seen a 70% increase in usage on all of its apps as consumers have turned to social media to keep them entertained, connected and informed.
It’s easy to see the many negative effects COVID has had on the fashion industry as retail and factories have shut down leaving millions unemployed. However fashion, a notoriously slow and labor intensive industry, is now being forced to go digital fast to overcome travel bans and increase speed to market. This shift could change the face of the production process, making it easier for teams to work together, regardless of distance. Here’s how you can communicate with your factory online and keep your production running right from your couch.
The entire world has been turned upside down due to the Covid-19. Industries have been put on pause and the future seems uncertain. Fashion weeks are going digital and the normal flow of the fashion world has stopped. Designers have had to shut down their workshops and their production has totally shifted. However, some think that there is a silver lining to this pause. The CFDA has urged brands to skip the resort season. Some brands have halted their fall season as well and are getting rid of excess stock. This means lower waste and consumption which is positive in a sustainability sense. Designers have been focusing on what they can do during this time to make a positive impact and it's rebooting their creativity.
One of the most common questions we get from brands is, "Where do I find factories?" it can be hard to go from idea to product when you have to find a fabric suppliers, notions, labels, and a cut and sew factory, not to mention freight carrier, logistics warehouse and everything else it takes to build a brand. COVID hit early in fashion because of our manufacturing ties to Asia. So by March pretty much all manufacturing and sourcing had halted as we all figured out how to stay safe and stay in business. Now that manufacturing is moving again, where do you begin to find a factory? Here are some resources.
The Coronavirus pandemic has caused many sustainable fashion brands to halt or pivot their operations. With the increased need for essential resources, companies have stepped in to produce supplies and aid those in need. Whether it is masks, hospital gowns or donations to various charities, sustainable brands are doing their part. Here are 10 sustainable brands helping during COVID-19 that can inspire you to do the same.
Last week was a hard week for America as we continued to weather the uncertainty of COVID-19 while collectively mourning yet another black man killed by the very people who exist to serve and protect. (This topic is nuanced and deserves attention, so for more education and ways to be involved please visit Black Lives Matter). As you find ways to take a stand we wanted to shine a well-deserved spotlight on some black-owned ethical fashion brands who are killing it. We've encouraged everyone during this COVID season to support small brands whenever possible and the same rings true as you support black owned ethical fashion brands who are doing their part to address ethical employment and sustainable supply chain practices in fashion.