It's not uncommon to learn about the problems in the fashion industry and be compelled to make it better for people and planet. But starting a brand requires a lot of work, flexibility, patience, and most of all beautiful, quality product that people want to buy. Getting to this point is challenging and often unclear, so we try to feature brands who are doing regularly so you can get a peak behind the scenes of what it feels like and what challenges to expect. Here's a look into the Canadian based brand Poème Clothing and our interview with Founder, Connie Howes.
The holiday shopping season is the most important time of year for building sales and brand awareness. We are 2 weeks to Thanksgiving and 6 weeks to Christmas which means it's now go time for getting into gift guides and holiday press. Have you started pitching press yet? You better be. Here's how to secure press for holiday shopping.
Growing a brand takes a lot of work and you wear a million hats. With so many time sensitive deadlines, it can feel overwhelming to slow down and train new team members so you can delegate some things off your plate. However, by not training your team members properly you actually miss out on optimizing their role to its fullest potential, or worse, they could be doing tasks that are counter productive to your growth goals and actually set you back. Here's 5 Tips to train new team members.
By Ellen Saville, Creative Director, The Endery
A large contributor to fashion's waste problem is the pre-consumer textile waste also known as fabric liability or deadstock fabric. Tons and tons of deadstock fabric is collecting dust in factories and ateliers around the world and if we start sourcing it, it could begin to reduce the amount of raw materials in demand and therefore the strain we put on the planet. One of the easiest categories to implement this strategy is knits, since deadstock yarn is still unspun and much easier to mold into the designs you need. "We see leftover production materials happen in real time, to the tune of at least 15+ tons of yarn per year in Peru alone," says Ellen, who has spent many years working production in Peru. This experience prompted her to create a solution with her newly launched deadstock sweater brand The Endery co-founded with Kelly Phenicie.
"According to the Ocean Conservancy, in less than 10 years, scientists predict there will be 250 million metric tons in the ocean and by 2050, there will be more plastic in the oceans than there are fish" (Independent). You may hear about our global plastic epidemic on a daily basis, but do you actually know what you can do about it beyond carrying around metal straw? Sustainable business can feel a lot more overwhelming since the consumer side of the conversation is more common, but that doesn't mean that sustainable business solutions don't exist. To make it easy, we've put together a sustainable fashion brand checklist for you to be plastic free in 2020.
Building a fashion brand is hard and most people who undertake their own label can tell you they had no idea what they were getting into when they begun. To make it slightly easier we like to spread the wisdom. So here's our interview with the founder of Poplinen at a look behind navigating the supply chain and creating a brand that is based on ethical and sustainable practices as well as body inclusivity.
Building a brand is exciting and has lots of twists and turns. Step behind the scenes of ethical fashion brand Poppy Row to see how the Founder Crystal Row went from an idea (half naked in a bathroom) to launch to serve all sizes with modular staples that work for every facet of life.
It can be hard to spend money in the early days of your business. Every dollar counts and there are so many things that demand your money it can seem overwhelming. So hiring a business coach is just more money down the drain right? No. Do not underestimate the opportunity cost you are sacrificing by "saving a few dollars" verses investing now for bigger gains later. Here's 6 reasons you should hire a business coach for your fashion brand and a few coaches that might be good.
It costs a lot to start and grow a fashion brand, as a startup fashion business we know that all too well. As soon as you click publish on your website, everyone wants your money. But if you've been in the industry for a minute, odds are you have friends at other fashion brands, and we'd like to pay you for those connections. Introducing the THR3EFOLD Referral Program where you get paid for your network, read on.
Trying to build wholesale sales for your brand? Fashion trade shows can be an excellent way to do this, but be aware purchasing booth space in a trade show is not as easy as show up and start writing a million orders and watch your business boom. Like anything in life money isn't free, and as we are now in late June, trade show season is upon us, which means if you are going to participate, you need to pull the trigger now so you have enough time to successfully prepare. Here's the 5 ways to kill it at your next fashion trade show.