Creating a product takes work and improving your people and planet standards as you grow is even harder. In fact, so much goes into this process, that it is very difficult to figure out how to communicate these standards to your customers. Here are 5 places that you can communicate your ethical sustainable standards easily.
Image source: NY Times
One of the 8 standards that constitutes an ethical factory is the right to unionize, meaning, workers can join a union without repercussions in their job. Another key standard is no discrimination which includes political affiliation or sentiment among other things. Which brings us to the recent protests that have been taking place in Myanmar and the news that broke of a garment factory locking workers inside to prevent protest. Here's what happened and how we should respond.
MOQs (minimum order quantity) don't just determine if you can work with a factory, but when used correctly they can also increase your sustainability. The minimum order quantity starts at the fabric level and typically determines how much production you purchase from there. So if you get really good with pattern cutting and design you can use all of that fabric to eliminate waste. Here's some ideas for designing for the minimum order quantity to increase sustainability.
When it comes to sustainability the increased cost really lies in the fabric, the most expensive part of your product. Today we breakdown the cost of a garment and point out areas you can consider to be more ethical and sustainable. Ready to be pro? Let's go.
Online reselling platforms have become huge. However, brands suffer because they are not receiving any financial compensation. Some brands have decided to take it into their own hands by reselling their own items. With the thought of sustainability in mind reselling is a great way for brands to add to their revenue, here's how.
Instagram Reels and Tik Tok are the most popular forms of social media right now. You may have been watching from the sidelines, unsure how to use Instagram Reels for your brand's social media, but the reality is Reels are the best way to grow your engagement on Instagram right now and it's recommended to post them at least twice a week. But Reels can be tricky when you first begin, so here are some ideas for using Instagram Reels for business.
Sustainable sourcing has exploded in popularity over the last ten years. We have a living planet that needs to be protected and sustainable sourcing is how brands can play their part. When it comes to sustainable sourcing for fashion brands there are a lot of options to consider beyond just having sustainable fabric. Here's a few, to get your wheels spinning.
Part of owning a brand is taking into consideration what everything is going to cost. Budgeting for these costs helps for you to be ahead of the curve and make a sustainable profit. One of those costs that is often overlooked is import taxes and freight fees. Import taxes and freight fees effect the price that you charge a customer so it is important that you keep these low to be a competitive brand.
Finding ethical factories can be a daunting task in and of itself. Most people do not know what standards a factory should have to be considered ethical in the first place. But if you are just starting out you not only need standards, you need a factory willing to offer lower minimum production orders. Some factory minimum order quantity is 2,000 units per style per color...yep that's a lot. Here's how to find a low minimum ethical factory overseas.
Communicating brand standards is one of the hardest things for conscious brands to accomplish. This is because one million decisions go into creating an ethical sustainable product - how do you whittle that down into one palatable message conscious consumers can easily understand and support? But it's important to figure this out! Communicating your ethical sustainable brand standards with your customer builds trust and makes you stand out from the competition. Here's some tips to achieve this.