Now is the time to launch that brand! As you may be out of a job or realizing you can work from home and have the life you want, that brand that's been on your mind may be calling your name to launch. You have the dream and the opportunity, but maybe you aren't sure where to begin. Here's why 2021 is your year to launch that brand and how we can help you get there.
Welcome back! We are eager to rewrite last year with a more hopeful, more successful 2021. To kick things off let's talk about optimizing with the first digital sourcing trade show of the year, Texworld NYC.
The sustainable fashion industry is expected to hit $8.25 billion by 2023. But as sustainability has grown from trend to foundational pillar, one category has been left behind, legwear. That is until now. Introducing CLOVO, an emerging sustainable stockings brand. Learn how Megan Martis built her business from the ground up and the process that it took to get here, in today's Brands Behind the Scenes interview.
There is an underlying assumption that "Made in USA" is synonymous with high labor standards and good working conditions. Many people choose to support "Made in USA" products because it boosts our economy and avoids the exploitative labor practices seen on the news globally. But does an address automatically ensure high labor practices? No. The US faces factory labor issues too and that is why we always encourage you to dig deeper and do your due diligence.
By Krystal De Lisi, The Edit Advisory
It's happening. Consumers no longer want to be associated with brands that are harmful to the planet and to people and brands are responding. However, balancing price with ethical sustainable fashion standards is a real challenge. It is inevitable that paying workers a fair wage and sourcing eco-friendly fabrics will play a role in the overall cost of your product. So how do you produce your product, balance the budget, and stay true to your values?
Sustainable fabric is just the tip of the sustainable fashion iceberg. There's also thread, zippers, notions, dyeing, packaging, and shipping to name a few. The difficult task when implementing sustainability into your fashion brand is WHERE DO YOU START? There are so many areas to consider that it often feels overwhelming especially when you consider that the whole planet is at stake.
There are a few email marketing platforms out there so when you launch your fashion brand it's easy to be unsure which platform is best for you. We've used Mailchimp, Hubspot, and now have switched to Flodesk for our email marketing. Each have their merits but here's the reason we made the switch to Flodesk and you might too.
We get a lot of new brand inquiries to go into production for the first time. We love helping new brands launch, but we see one commonality with almost all of our new brand inquiries. They are missing the key item that they should have before they approach a factory. Here's what you need for a ready made garment factory inquiry.
So, you’re starting a fashion brand. There are a lot of factors that contribute to the success of your brand so it’s important to know where to start and where to focus your energy, because it’s easy to get overwhelmed. Here are 5 proven hacks for building a successful fashion brand:
One of the most important aspects to consider when launching a fashion brand is how it is going to be funded. The average cost to start a fashion brand is around $20,000, product development alone is $5,000, so without personal wealth, your options are loans or investment. A loan puts you at risk of severe debt if your brand goes belly up. Investment gives up control of your company, and without a wealthy network may not even be a viable option. The best option to avoid these problems and get the funding your brand needs is to start a crowdfunding campaign.