Building a brand is exciting and has lots of twists and turns. Step behind the scenes of ethical fashion brand Poppy Row to see how the Founder Crystal Row went from an idea (half naked in a bathroom) to launch to serve all sizes with modular staples that work for every facet of life.
Levi's estimates it takes 998 gallons of water to make one pair of jeans. This is crazy. The process of making denim is notorious for a massive waste of water, excessive chemical use, and little use of recycled material. But here's how one company is using technology to produce denim with one glass of water.
By Loren Nichole, Sustainable Fashion Analyst
Africa is the home of many of fashion’s most popular techniques and materials including mud cloth painted pillows, ankara printed fabrics, and raffia woven bags and shoes. An article published on BSR’s website noted that sub-Saharan Africa is an “attractive” sourcing destination. It’s liberal trade policies, growing youth population coupled with the fastest urbanization rate, and easy access to ‘Western’ markets makes it the hotspot for partnering with fashion businesses.
The Citizenry founders, Carly Nance and Rachel Bentley, also love the abundance of untapped, creative potential in Africa. Some of their favorite artisan groups to work with are their African partners due to the raw talent and creative flexibility many of these groups share.
By Michael Menninger, Founder & CEO, Far From Lost
Brands come to us all the time looking to source deadstock fabric and be more sustainable, but then they stop short when they realize they cannot find the exact fabric they want. The biggest problem with our current design model, is when you come up with the product idea first, you have to then source new fabric to fit the exact vision you have in your mind. This perpetuates our massive waste problem in the fashion industry. To be more sustainable you have to design differently. By using design thinking you can design FOR deadstock fabric and still build a successful sustainable fashion brand to scale. Here's a real life example of how one man did just that with the brand Far From Lost.
It can be hard to spend money in the early days of your business. Every dollar counts and there are so many things that demand your money it can seem overwhelming. So hiring a business coach is just more money down the drain right? No. Do not underestimate the opportunity cost you are sacrificing by "saving a few dollars" verses investing now for bigger gains later. Here's 6 reasons you should hire a business coach for your fashion brand and a few coaches that might be good.
Here are some great sustainable fashion events to take advantage of during the sleepy days of summer. Get connected and supercharge your way into the Fall/Holiday season.
Thanks to the success of Reformation, deadstock fabric is a hot topic in the fashion industry right now, and for good reason. Pre-consumer textile waste is at an all time high as is (finally) the conversation around fashion's negative impact on the planet (duh). But there's a MASSIVE problem in deadstock fabric really getting a chance to reduce textile waste and it's this: you are designing wrong for deadstock fabric. We promise you will love this - let's dive in.
It costs a lot to start and grow a fashion brand, as a startup fashion business we know that all too well. As soon as you click publish on your website, everyone wants your money. But if you've been in the industry for a minute, odds are you have friends at other fashion brands, and we'd like to pay you for those connections. Introducing the THR3EFOLD Referral Program where you get paid for your network, read on.
Trying to build wholesale sales for your brand? Fashion trade shows can be an excellent way to do this, but be aware purchasing booth space in a trade show is not as easy as show up and start writing a million orders and watch your business boom. Like anything in life money isn't free, and as we are now in late June, trade show season is upon us, which means if you are going to participate, you need to pull the trigger now so you have enough time to successfully prepare. Here's the 5 ways to kill it at your next fashion trade show.
Ever wish you just had someone to tell you what to do to grow your brand? Ever catch yourself thinking, am I even doing this right? Does this look good? How long should I tease out our next collection?
In the early days of your fashion brand, the questions come fast and constant. It helps to have a business coach who's been there before you, with years of industry experience to warn you of pitfalls, guide you to best practices, and make introductions to the best people. Only problem is business coaches usually cost a pretty penny and on a startup budget that's hard to justify. Introducing THR3EFOLD's Coaching Club, affordable business coaching for your fashion brand. Here's 3 reasons business coaching will help you get to the next stage of your business.