It's not uncommon to learn about the problems in the fashion industry and be compelled to make it better for people and planet. But starting a brand requires a lot of work, flexibility, patience, and most of all beautiful, quality product that people want to buy. Getting to this point is challenging and often unclear, so we try to feature brands who are doing regularly so you can get a peak behind the scenes of what it feels like and what challenges to expect. Here's a look into the Canadian based brand Poème Clothing and our interview with Founder, Connie Howes.
The holiday shopping season is the most important time of year for building sales and brand awareness. We are 2 weeks to Thanksgiving and 6 weeks to Christmas which means it's now go time for getting into gift guides and holiday press. Have you started pitching press yet? You better be. Here's how to secure press for holiday shopping.
Finding the right factory can feel impossible and that's just the beginning. Once you actually find that factory, how do you know they are operating at the standards you need to ensure worker safety? Most professionals do not know the right standards to look for to properly vet a factory's social compliance. That's why at THR3EFOLD we only work with factories who have an ethical certification to ensure their standards are up to par and continually checked in by an outside auditing body. Each ethical certification can vary slightly in their minimum standards, but all revolve around the following set of principals.