By Michael Menninger, Founder & CEO, Far From Lost
Brands come to us all the time looking to source deadstock fabric and be more sustainable, but then they stop short when they realize they cannot find the exact fabric they want. The biggest problem with our current design model, is when you come up with the product idea first, you have to then source new fabric to fit the exact vision you have in your mind. This perpetuates our massive waste problem in the fashion industry. To be more sustainable you have to design differently. By using design thinking you can design FOR deadstock fabric and still build a successful sustainable fashion brand to scale. Here's a real life example of how one man did just that with the brand Far From Lost.
It can be hard to spend money in the early days of your business. Every dollar counts and there are so many things that demand your money it can seem overwhelming. So hiring a business coach is just more money down the drain right? No. Do not underestimate the opportunity cost you are sacrificing by "saving a few dollars" verses investing now for bigger gains later. Here's 6 reasons you should hire a business coach for your fashion brand and a few coaches that might be good.
Here are some great sustainable fashion events to take advantage of during the sleepy days of summer. Get connected and supercharge your way into the Fall/Holiday season.
Thanks to the success of Reformation, deadstock fabric is a hot topic in the fashion industry right now, and for good reason. Pre-consumer textile waste is at an all time high as is (finally) the conversation around fashion's negative impact on the planet (duh). But there's a MASSIVE problem in deadstock fabric really getting a chance to reduce textile waste and it's this: you are designing wrong for deadstock fabric. We promise you will love this - let's dive in.
It costs a lot to start and grow a fashion brand, as a startup fashion business we know that all too well. As soon as you click publish on your website, everyone wants your money. But if you've been in the industry for a minute, odds are you have friends at other fashion brands, and we'd like to pay you for those connections. Introducing the THR3EFOLD Referral Program where you get paid for your network, read on.