It is common knowledge that the COVID-19 pandemic is upending the fashion industry. From a 27-30% global revenue contraction to mass amounts of employees being furloughed, the fashion industry has taken a serious hit. So what are sustainable fashion companies doing to stay afloat? It would be natural to think that one of the first things to go in a time like this are their sustainable and ethical practices that are more expensive than their alternatives. Examples of this may be producing at manufacturing facilities that don’t enforce fair wages, benefits for workers, and other ethical practices or perhaps switching from organic cotton to regular cotton to cut costs and save money during this financial crisis. Anything to avoid bankruptcy, right? Looking at a few different companies that employ sustainable and ethical practices, their experience took a different turn and the reasons might surprise you.
The Coronavirus pandemic has caused many sustainable fashion brands to halt or pivot their operations. With the increased need for essential resources, companies have stepped in to produce supplies and aid those in need. Whether it is masks, hospital gowns or donations to various charities, sustainable brands are doing their part. Here are 10 sustainable brands helping during COVID-19 that can inspire you to do the same.
COVID has affected everyone and every aspect of life, and fashion is no exception. Early on in the pandemic we covered the changes happening in the fashion industry because of COVID and now we are checking back in to see how brands have shifted and are seeking to move forward. In a more positive light, COVID has encouraged a lot of innovation in the fashion industry however, some of these rapidly changing aspects will have long-lasting effects.
While humanity was brought to a halt for 3 months and millions of people across the globe were quarantined, the environment seemed to be experiencing a period of resurgence. Cities such as Los Angeles, New Delhi, Manila, and Paris experienced sharp declines in air pollution and emissions, causing their normally smog-filled skies to be clear. The before and after images of these urban centers have not only emphasized how human activity impacts the environment, but also have highlighted the good that can come when we take a step back.
Last week was a hard week for America as we continued to weather the uncertainty of COVID-19 while collectively mourning yet another black man killed by the very people who exist to serve and protect. (This topic is nuanced and deserves attention, so for more education and ways to be involved please visit Black Lives Matter). As you find ways to take a stand we wanted to shine a well-deserved spotlight on some black-owned ethical fashion brands who are killing it. We've encouraged everyone during this COVID season to support small brands whenever possible and the same rings true as you support black owned ethical fashion brands who are doing their part to address ethical employment and sustainable supply chain practices in fashion.