The fashion industry is at no shortage for conversation about change these days. Everyone is talking about needing to be more ethical and more sustainable. But why is there so much talk and not as much action? To put it simply, the supply chain is too complex for a simple solution, and it's going to take informed individuals and industry veterans working together to bridge
By Kristi Soomer, Founder & CEO, Encircled
Editor's Note: We help founders everyday make smarter decisions to grow their fashion brand into an ethical, sustainable, profitable business. A part of equipping founders with these skills is to tell the genesis stories of the already successful fashion brands shifting norms in the fashion industry for people and planet. Here is the story of beloved ethical and sustainable fashion brand Encircled. As usual, it started with a problem.
Photo credit: nextshark.com
As millennials have flocked to big cities to build their career and raise families they are dealing with a different problem than their parents did, much-less-space. Many of us grew up in big suburban houses filled to the brim with stuff, with the mentality that we needed more space, not less things. So when we moved to these tiny city apartments, it was only a matter of time before something had to give. So in 2014, when Marie Kondo's The Magic Art of Tidying Up book was released it created quite the sensation. In droves, city dwellers began massively embracing minimalism, which only magnified the simultaneous movement happening around conscious fashion sparked from the Rana Plaza collapse that had occurred just a year prior. This incredibly woke generation had, had enough.
Now, she is back and out for the masses. Our team has loved watching Marie Kondo take on middle America in Netflix's Tidying Up. Minimalism is a practice everyone on our team already practices and we are so excited to see it hitting main street America. Here's the THR3EFOLD team's favorite takeaways from Marie Kondo's Tidying Up movement.
Ever purchase something on Amazon, and when you got it you realized it was totally different from the picture? As great as the internet is, it still doesn't replace that in person touch, and the same goes for your manufacturing. No matter where you produce your clothing, you should be prepared (and excited) to conduct a factory visit during your first production run, here's 3 reasons why.
By Lisa Liberatore, Administrative & Customer Service Director, 31 Bits
Editor's note: Our industry is at a turning point in standards and practices. Some days it may even feel like a solid identity crisis. How do we continue to create products while being sustainable? Or compete in a discount-driven market while remaining ethical? The growing workforce is full of ambition to create change in fashion but are finding few positions available to do so. Frustrated by the lack of opportunity they either give up and go to the non-profit sector and we lose the passionate people we need to create this change, or start their own brand, further splintering an already noisy market. But a groundswell of impact-driven companies are gaining traction. Here's one woman's story of discovering this world and navigating her career and calling towards it, full speed ahead.