So you're ready to start your sustainable and ethical brand, but don't know where to start. There are so many to-do's on your list to launching a fashion brand it can feel overwhelming to know where to begin. Prep and planning is key to staying on target and launching successfully. Here are our 5 things your brand needs to do before starting your fashion brand:
1 | Research the market
Identifying your competition and whether or not your product will sell is key during your brands early stages. Why must people buy your <insert product here> over the thousands of other options by more trusted brands? If you don't know the answer to that you will not make many sales.
2 | Interview your customers
You should be so obsessed with knowing who your customer is and their pain points, that you could mistakenly be cast in the next season of You. Understanding their pain points as it relates to your product category is paramount to a successful sale. To put it simply, if you aren't solving their real problems, you will not get a sale. The best way to do this is start interviewing your target customer - yes, actually get on the phone.
PAUSE - If your target customers don't really care about the product category you have in mind and aren't already researching how they can buy it, do not go further you may not have a viable business idea at this time.
3 | Register the brand name and handles
To become your own brand, you want a name that's going to be easy to remember, make sense for what you offer, and most importantly isn't already claimed by someone else. Research domains and social channels for one that's free everywhere, then grab them before you move forward.
4 | Get started on product development
There are a number of things that need to be done before your brand can begin reaching out to factories. You'll need tech packs, patterns, samples, flat sketches, etc. You don't want to be unprepared when you start production because it leads to a whole batch of problems in the future.
Need help with product development? Get a quote from us and we'll get your product ready for manufacturing.
5 | Complete The Startup Brand Kit
We've created a series of worksheets to organize these learnings and help you prepare to launch your fashion brand successfully. And it's only $27! Grab it now and get to work. Launching a brand will cost about $10k and one year of your time, let's make sure you are ready before you invest.
Need More Support?
Check out our Emerging Brand page to learn all the ways our team can help you launch a sustainable fashion brand successfully.