It’s easy to see the many negative effects COVID has had on the fashion industry as retail and factories have shut down leaving millions unemployed. However fashion, a notoriously slow and labor intensive industry, is now being forced to go digital fast to overcome travel bans and increase speed to market. This shift could change the face of the production process, making it easier for teams to work together, regardless of distance. Here’s how you can communicate with your factory online and keep your production running right from your couch.
1. Set Up Weekly Skype Calls
Like your internal team meetings, you should have standing weekly calls with your factory to check in on progress and hear how they are doing. Ask after their team, learn about their culture and the craft they provide for you. These conversations not only create a more personal connection between yourself and your supply chain, but you’ll find incredible content you can then use to tell your customers and invite them along on the journey.
2. Virtual Quality Control
Just because your production trip was cancelled doesn’t mean your quality should be too. One way to maintain quality control virtually is to use your weekly Skype calls to compare pieces side by side to the production sample. On these calls check for color match, stitching quality, and even fit. By conducting virtual fittings you can ensure your garments are being made the way that you envisioned them.
If you’re interested in diving deeper into virtual fittings, check out Alvanon, a cloud database designed to enable brands and retailers to share their 3D fit and core body standards across the supply chain.
3. Stay in touch via Whatsapp
Want to hear back from your factory fast? We find Whatsapp is the best way to communicate with factories with a much shorter response time than email. It’s a free app to communicate internationally and sends high quality images making those factory snapshots more reliable. Download it now.
During the time of COVID you likely find yourself unable to visit your factory, no matter where they are, but by leveraging the power of technology you can keep jobs going through production and sales. If you could use more help finding factories and managing your production check out the Coaching Club, our 4 month brand accelerator that teaches you all you need to know in production, marketing, press, wholesale, and funding to launch and build your fashion brand.