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25 Fun Ways to Tout Your Ethically Made Story

12/1/2016

 
ethical fashion brand
You may have heard of Greenwashing as a marketing ploy to trick customers into buying your product, but you are actually making a real ethical and environmental impact through your manufacturing, so how do you relay that story in a way that is engaging and authentic? As we are 25 days from Christmas, we thought it would be fun to brainstorm 25 fun ways you can tell your consumer how you are an ethical brand, so let's get started!
In Store Storytelling
1 | Run a Holiday Giving Drive
2 | Launch a Recycling Program
3 | Featured Ethical Product Signage
4 | Ethical Speaker Events
5 | Percentage Profit Donations for In Store Purchases

Social Media Storytelling
6 | Feature an Artisan on Instagram
7 | Instagram Story From Your Factory
8 | How-To Video on Repairing Your Product So it Lasts Longer
9 | Participate in an Ethical Product Giveaway Contest
10 | Instagram Takeover a Like Minded Organization

eMail Storytelling
11 | Factory Worker Featured Interviews
12 | Feature Holiday Traditions From Where You Manufacture
13 | Wish Fulfillment Fundraiser for a Factory Worker’s Family
14 | How You Produce for Zero Waste
15 | Featured Fan Who Inspires You & Why

eCommerce Storytelling
16 | Ethical Gift Guides
17 | Blog Post of Your Team Volunteering
18 | Ethical Icons on Relevant Product Pages
19 | Incentive Discount For Sharing Your Story With Friends
20 | Guest Post on Ethical Blogs

Creative Storytelling
21 | Collaboration Product with a Non Profit Organization
22 | Have a Local Artist Create a Song About Your Story
23 | Be a Panelist at an Ethical Fashion Event
24 | Host a Biggest Ethical Fan Contest
25 | Your Impact Product Hangtags

We love helping you tell your story because we are obnoxiously passionate about shifting the fashion industry to a 100% ethically made supply chain and we want everyone to know! If you love these ideas and want to learn more about how you can tell your ethical fashion brand story, subscribe to our emails. It gives you a free marketing eBook full of tips & strategy to build your brand identity...plus then you get to be a cool kid, and everyone wants to be a cool kid.
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