 You may have heard of Greenwashing as a marketing ploy to trick customers into buying your product, but you are actually making a real ethical and environmental impact through your manufacturing, so how do you relay that story in a way that is engaging and authentic? As we are 25 days from Christmas, we thought it would be fun to brainstorm 25 fun ways you can tell your consumer how you are an ethical brand, so let's get started! In Store Storytelling 1 | Run a Holiday Giving Drive 2 | Launch a Recycling Program 3 | Featured Ethical Product Signage 4 | Ethical Speaker Events 5 | Percentage Profit Donations for In Store Purchases Social Media Storytelling 6 | Feature an Artisan on Instagram 7 | Instagram Story From Your Factory 8 | How-To Video on Repairing Your Product So it Lasts Longer 9 | Participate in an Ethical Product Giveaway Contest 10 | Instagram Takeover a Like Minded Organization eMail Storytelling 11 | Factory Worker Featured Interviews 12 | Feature Holiday Traditions From Where You Manufacture 13 | Wish Fulfillment Fundraiser for a Factory Worker’s Family 14 | How You Produce for Zero Waste 15 | Featured Fan Who Inspires You & Why eCommerce Storytelling 16 | Ethical Gift Guides 17 | Blog Post of Your Team Volunteering 18 | Ethical Icons on Relevant Product Pages 19 | Incentive Discount For Sharing Your Story With Friends 20 | Guest Post on Ethical Blogs Creative Storytelling 21 | Collaboration Product with a Non Profit Organization 22 | Have a Local Artist Create a Song About Your Story 23 | Be a Panelist at an Ethical Fashion Event 24 | Host a Biggest Ethical Fan Contest 25 | Your Impact Product Hangtags We love helping you tell your story because we are obnoxiously passionate about shifting the fashion industry to a 100% ethically made supply chain and we want everyone to know! If you love these ideas and want to learn more about how you can tell your ethical fashion brand story, subscribe to our emails. It gives you a free marketing eBook full of tips & strategy to build your brand identity...plus then you get to be a cool kid, and everyone wants to be a cool kid.  Comments are closed.
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