Instagram Reels and Tik Tok are the most popular forms of social media right now. You may have been watching from the sidelines, unsure how to use Instagram Reels for your brand's social media, but the reality is Reels are the best way to grow your engagement on Instagram right now and it's recommended to post them at least twice a week. But Reels can be tricky when you first begin, so here are some ideas for using Instagram Reels for business. 

Sustainable sourcing has exploded in popularity over the last ten years. We have a living planet that needs to be protected and sustainable sourcing is how brands can play their part. When it comes to sustainable sourcing for fashion brands there are a lot of options to consider beyond just having sustainable fabric. Here's a few, to get your wheels spinning.

Part of owning a brand is taking into consideration what everything is going to cost. Budgeting for these costs helps for you to be ahead of the curve and make a sustainable profit. One of those costs that is often overlooked is import taxes and freight fees.  Import taxes and freight fees effect the price that you charge a customer so it is important that you keep these low to be a competitive  brand.

Finding ethical factories can be a daunting task in and of itself. Most people do not know what standards a factory should have to be considered ethical in the first place. But if you are just starting out you not only need standards, you need a factory willing to offer lower minimum production orders. Some factory minimum order quantity is 2,000 units per style per color...yep that's a lot. Here's how to find a low minimum ethical factory overseas.

Communicating brand standards is one of the hardest things for conscious brands to accomplish. This is because one million decisions go into creating an ethical sustainable product - how do you whittle that down into one palatable message conscious consumers can easily understand and support?  But it's important to figure this out! Communicating your ethical sustainable brand standards with your customer builds trust and makes you stand out from the competition. Here's some tips to achieve this.

When sourcing for sustainable fabrics you cannot forget the label. The difficult part of this is how did you source sustainable labels for your pieces. This is a daunting task, that is why THR3EFOLD is here to help. 

Welcome back! We are eager to rewrite last year with a more hopeful, more successful 2021. To kick things off let's talk about optimizing with the first digital sourcing trade show of the year, Texworld NYC. 

The sustainable fashion industry is expected to hit $8.25 billion by 2023. But as sustainability has grown from trend to foundational pillar, one category has been left behind, legwear. That is until now. Introducing CLOVO, an emerging sustainable stockings brand. Learn how Megan Martis built her business from the ground up and the process that it took to get here, in today's Brands Behind the Scenes interview.