Every once and while it’s nice to pamper yourself with a fun purchase, and whether you’re coupled up or flying solo, lingerie is one of the most fun gifts to buy. But what if the lingerie you purchased not only made you feel good, but the made the women who made it feel good too? So, if you’re searching for the perfect Valentine’s Day gift, or simply the best ethical lingerie brand to swap your wardrobe to, look no further than Naja, the THR3EFOLD pick for the best lingerie brand to buy this season.
THR3EFOLD Approved | The Best Lingerie Brand | Naja
1 | People
Naja caught our attention because not only do they seek to empower women, but the way they do so is holistic and injected in the DNA of their company. For starters, their branding challenges the status quo of the lingerie industry’s use of overly sexualized models.
They take it one giant step further by practicing what they preach. In their factories you will find they employ mainly single mothers, paying them above market wages with healthcare benefits, and flexible work policies to accommodate childcare. They feel deeply committed to advocating for their opportunity, as mothers typically have to choose between working and caring for their children and when you are a single parent that struggle is real. So, to go the extra mile, every child of a Naja garment worker has books, school supplies, uniforms, AND school meals paid for by Naja. So there’s that.
And if that’s not enough, they are also involved in the Underwear for Hope program which employs women in the slums of Colombia to make lingerie bags which are offered with each Naja purchase. Furthermore, 2% of Naja’s revenue is donated to local charities who provide continuing education to these women.
2 | Planet
The Naja team does everything in their power to reduce their carbon footprint. Each of their collections typically contain fabrics made from recycled plastic bottles and they are constantly seeking out new fabrics and technologies that are good for the planet.
As you may know, one of fashion’s biggest eco faux-pas’s is water waste. At Naja, we love that they use digital & sublimation printing technologies to pattern their fabrics which means their water waste is next to nothing by cutting out traditional water dye methods (usually the largest culprit).
3 | Profit
And the most important component for any business to actually stay afloat? Profit. What actually originally caught our eye about Naja wasn’t their ethos but actually their design. Ethical fashion must always be FASHION or else it has an expiration date on when the “do gooder” card won’t work on customers anymore. Their lingerie design is fun and fresh and made of great quality you can support.
So if you’re looking for the perfect Valentine’s day gift, or simply the best lingerie that does good while making you feel good, look no further than our THR3EFOLD Select pick for lingerie, Naja.
For more ethical brand picks, be sure to follow our Instagram @thr3efold for weekly brand features, how to be a conscious consumer and more!