We love seeing brands (all brands) grow in their sustainability journey. One brand we've been impressed with over the last five years is Madewell. From using WFTO certified factories to a brilliant denim take back program, they've been getting their customers excited about sustainable fashion. Now Madewell has partnered with ThredUP to enhance their customers second-hand shopping experience with their new platform "Madewell Forever". Their mission is to lower the amount of denim waste by opening a new window in the world of second-hand shopping and here's how.
How does it work?
Madewell's new platform in collaboration with ThredUP allows pre-owned denim to be resold on ThredUP's website. The platform has over 3,000 styles of jeans up and ready for sale. Prices range from $35-$50 and the inventories feed refreshes every hour. This partnership gives Madewell the opportunity to sell outside of their website and storefronts, reaching new customers who buy second-hand and strengthening their impact, while spearheading a new form of wholesale retail in the secondhand market.
Progress & Impact
Madewell has always kept their promise to their buy back program where they take your used denim, recycling them into housing insulation for communities in need, and giving you 20% off of a fresh pair. Madewell took a survey from their customer feedback network of 5,000 fans, and reported that 61% of their fans have purchased second-hand denims (Source: Marie Claire) which inspired their increased journey into sustainability with ThredUP.
Finding other brands to partner and collaborate with can help you grow and gives you more exposure to customers you wouldn't normally reach. Seeing two successful brands work together to make an impact in our industry sets the tone for the future. It proves that it is possible to have a sustainable brand and customers who will support you through your journey. You can shop Madewell Forever and start trading your denim here!
Don't forget to apply for our Coaching Club!
The Coaching Club is designed for emerging brands to get coaching from top industry experts, and training to grow your sustainable brand! It's 4 months of weekly coaching calls and lifetime access to brand courses and an exclusive community of sustainably minded brand founders. Applications close soon, apply now!