Online shopping has become the new norm, increasing sales by 32.4% over the last year. Because of this, more shipping material is being used and it's important for brands across all industries, to implement sustainable shipping materials. If your brand is already established, it can be difficult to make the full switch to becoming fully sustainable in one jump. There are many changes that can be made to your brand easily, to get you on the right track on your journey towards sustainability. Something we find very beneficial to brands, is switching to sustainable packaging, and we've got some tips on how to choose the best one that fits your brand.
A lot of companies choose to use recycled packaging to minimize their own carbon footprint and reduce landfill waste. It's also common to see brands that aren't ethical, choose to go this route which helps prove that any brand can choose this option regardless or their practices.
Packlane is trusted by over 25,000 brands to provide them with customizable 100% recycled materials.
Biodegradable packaging uses traditional plastics, but they have been modified to break down easier, and faster through heat and light. Certain chemicals used can still leave behind toxins into the ground, so it's important to know that the company you're using, are staying clear of these chemicals.
Sendle is a compostable mailer that uses cornstarch and PBAT, which are two safe materials that certified by AS5810.
After making the decision of which packaging best suits your brand, it's important to encourage your customers to reuse their mailers when making returns. This helps minimize single use materials and keeps excess waste out of landfills. Brands like, Calvin Klein, ASOS, and Patagonia all use reusable packaging that consumers can reuse when making returns.
When it comes to these decisions, it's important for your brand to make the call on which packaging best fits your standards. We recommend Noissue for your brand because their packaging checks all three of these boxes. Their productions are eco-friendly and customizable to your brand. They helped us create our amazing custom packaging for our Beta Launch in June and we couldn't have been happier with how it turned out! If you're still looking for ethical manufacturing, our platform is ready for you to join here!
Coaching Club applications close in two weeks!
To get even more sustainability and basic brand training, join our Coaching Club. Applications close September 17th and joining will equip you with training from industry experts, a 1 year membership to our ethical sourcing platform, access to private SLACK and Facebook groups, and our emerging brand courses. It's the best way to launch successfully, avoid costly newbie mistakes and grow your business 30%!