Last week, we made a cameo at Conscious Magazine, highlighting the 7 ethical designers showing in Fashion Week. We were really excited to write this article since it's obviously something we are quite passionate about, however it was harder than we thought. We were aware that the pool of high end ethical designer brands was small, but we didn't realize how small. Which got us thinking, while we wait on the industry to catch up with responsible manufacturing, what can we be doing now? Most of you are not going to move to a farm, grow our own food, weave our own textiles, and live off solar power - hard pass. So here are 5 easy things you can do to be a conscious consumer now.
1 | Minimalize Your Life
Most of us have way way waaaay to much stuff. Our closets are full yet we have nothing to wear. Grab a box, go through your closet and get rid of what you haven’t worn in two seasons or longer. Have a friend help you do this so they can say yes or no without any bias.
2 | Shopping Isn’t a Hobby
Honestly, we are just as guilty at this, we work in fashion for crying out loud! However, if you pause for a second to think that the mere fact that as a society we actually go aimlessly shopping to spend disposable income on things we don’t even need, to feel better, or just be less bored, shows you the we may have 99 problems... but all of them are first world.
3 | Need It or Want It?
This is the easiest test when you are learning how to be a conscious consumer. When you do need to go shopping, does the item you are purchasing pass the #30wears test? Will you wear this piece at least 30 times?
4 | Give It a Day
Our purchases are usually made based on feelings, and feelings are fleeting. So, if you are not sure if an item is something you really need or just simply want, give yourself a day. Put it back on the rack, leave the store, and if you still want it tomorrow, and it passes the #30wears test then go back and get it.
5 | Start Asking Questions
Social media isn’t just to showcase your awesome life. You actually have direct access to every brand right at your fingertips so start asking questions! Fashion Revolution has started a great campaign called #whomademyclothes to encourage communication and transparency between brands and consumers. Jump in and start getting answers.
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